How it works:
1. FIND + INFORM
Your customers will discover your business either as a referral from a friend or by actively looking for businesses like yours in their areas. This is your opportunity to make sure you can be found and make a great first impression by ensuring your company’s information on the web is complete and reliable and highlighting your company culture in a way that will resonate with the customer on a personal level.
2. INSPIRE + CONVERT
Once you’ve connected with your audience, you need to inspire them with inviting imagery and social content and by actively inserting yourself into online conversations about your business. This is not only related to what you’re saying — in words and imagery — on your website and social media, but potentially in what you’re not saying in your customer reviews.
3. KNOWLEDGE + NURTURE
Now you can start to learn from your customers, tweak your strategy, and make sure you’re doing everything possible to provide a positive, memorable experience, nurture your relationships, and take action with dissatisfied customers.
DTN Website
Ditch those hefty design and support fees. DTN Website is an all-inclusive, incredibly versatile, customizable website solution that empowers businesses to easily manage their web content and creates a highly engaging, on-brand experience with a straightforward visual editor and a robust reporting platform. Features include:
- Customizable theme to match your brand
- Fully responsive layout, looks great across devices
- Visual builder makes it easy to update
- Full service included, just send us your updates
DTN Listings
DTN Listings ensures that your listing content, store hours, and offerings are accurate on listings across the web by centralizing your listing content and submitting it to data aggregators that feed listings across the web.
DTN Reputation
DTN Reputation not only pulls in all of your customer reviews for you to easily manage and respond to but also provides incredible reporting about customer sentiment and commonly used keywords for deeper insight to what your customers are saying.
DTN Social
DTN Social is a robust social media console that makes it easy to schedule your posts, nurture your fan base, encourage advocacy, and glean important insights about what kind of content your audience likes (or doesn’t).
DTN Paid Content
DTN Paid Content is a form of digital advertising that delivers your message in editorial format in front of area visitors who are actively planning their trip and ready to spend, bolsters your reach to the visitor audience, and produces highly qualified, actionable leads. (Some conditions apply.)
Easy access to all of your content
The DTN Dashboard is your one-stop shop to manage content for all of your DTN Digital Marketing products, including your website, social media, and listings content as well as quickly and easily responding to customer comments on social media and review sites.
Incredible data insights
The Dashboard is also your source for important high-level insights about how your website traffic, how your social posts are performing, and customer sentiment gleaned from your customer reviews. Paired with the DTN Portal, which delivers important insights about the performance of your DTN Paid Content program, we’ll deliver all the data you need to keep your digital marketing running tip-top.