The DTN Digital Marketing suite helps businesses create new customers, increase sales, and nurture long-term customer relationships with an array of digital marketing products that connects with visitors and locals across the customer journey, focusing specifically on these customer touchpoint opportunities:
FIND + INFORM
INSPIRE + CONVERT
KNOWLEDGE + NURTURE.
Want to know more? Details below.
Find + Inform
PUT YOURSELF WHERE YOUR CUSTOMERS ARE LOOKING.
Your customers are looking for your business (and others like it) online while they’re researching their trips and on their phones when they’re in your area, opening incredible opportunities to inform ready-to-spend customers about your offerings and brand values before they ever set foot in your store.
HOW TO NOT BLOW IT FROM THE START.
It’s happened to all of us. You’re out to get a late-night bite to eat and you’ve double-checked on your phone to make sure the restaurant is open only to find out — after you’ve arrived — that… nope.
Incorrect online information is a huge point of frustration for your customer and it could create a situation that has not only lost you a sale, but created negative sentiment online and sent a new customer to a competitor.
DTN Listings ensures that your business information is accurate across the web and across devices — including map apps and smart devices — to create positive experiences for your customers in the early stages of their customer experience.
GETTING TO THE TOP — A BETTER APPROACH FOR SEO ANALYSIS.
It goes without saying that businesses that appear in the top of a search result will get more clicks to their site. But how can you compete in your category without paying out the wazoo?
DTN Search is a deep dive into the search behavior of your customers to reveal insights that will help you publish content at touch points across your customer’s journey. This content will increase your organic search rank and drive new customers to your business.
TARGETED ADS THAT PEOPLE ACTUALLY READ.
Let’s be real about this; very few people (relatively speaking) are actually reading your banner ads. And print channels are nearly impossible to measure. But DTN Paid Content delivers your content in front of ready-to-spend visitors and locals (via your CVB or Chamber’s website) and performance is reported (via the DTN Portal) in near-real-time.
And, because it’s actual content, it’s seen, trusted, and clicked more than traditional banner ads. Meaning more qualified impressions, more clicks, and more bang for your buck.
DMO participation required, of course.
Ask us if your DMO is currently running DTN Paid Content on its site.
Inspire + Convert
YELLING YOUR BRAND FROM THE HILLTOPS.
Your company’s brand is likely the best tool in your box to drive interest in your product and to differentiate yourself from your competitors. But businesses often fall short on execution, and content across channels communicates brand aesthetic and voice inconsistently.
But we’ve got you covered. Our tools are designed to help you push fantastic, on-brand content to your customers that will produce not only “likes,” but real customers who are eager to do business with you.
STOP WORRYING ABOUT YOUR WEBSITE.
Yeah, we get it. Your “web guy” has dropped off the face of the Earth and you can’t figure out how to make these changes on the site. And your agency charges you $100 just to pick up the phone.
There’s an easier way. DTN Website is a versatile, customizable website solution that empowers you to update your web content and blog posts via an easy-to-use visual interface. With a vast library of page layouts and widget options, we’ll make sure your on-site experience celebrates your company’s brand and moves those site visitors to purchase.
More than that, we’ll port all of your important web stats over to your DTN Dashboard for easy daily updates. And the DTN Support Team is standing by to help with “how-to” questions and to help get your website updated without a fuss.
DELIGHT + CONVERT WITH SOCIAL RELEVANCE.
Your online content is key in helping you stay relevant with your customers’ needs with seasonal updates, events information, and fun and inspirational posts. DTN Reputation provides in-depth insights about what your audience is talking about online so you can keep your content current. And DTN Social is a robust social media content management console that will help your team efficiently produce, schedule, and publish content across all of your social media channels.
These tools will help you keep your business top-of-mind and to nurture loyal relationships with your fans and advocates. Plus, all of your social media stats are ported over to the DTN Dashboard so you can spend less time looking at reports. And more time producing killer content.
KNOW WHAT THEY’RE SAYING BEHIND YOUR BACK.
Your customers are definitely talking online. And that feedback is a huge driver of new customer traffic to your business (or away from it). But how can you possibly manage this?
DTN Reputation delivers in-depth reporting about customer sentiment and competitive analysis that helps you understand not only what your customers are saying about you, but how that compares to businesses like yours in your market.
It also helps you manage your customer reviews from a ton of different sources — including Google, Facebook, and Yelp! — from one convenient dashboard. Easy-peasy.
Knowledge + nurture
Execute + iterate with solid data insights.
Navigating all of the data across your channels doesn’t have to be a daunting task. DTN’s data reporting tools are easy to use and completely transparent:
The DTN Dashboard pulls in data from across your digital footprint, including your web traffic, social media performance, and online reviews. DTN Reputation kicks out a ton of information related to your customer sentiment and competitive analysis based on real customer reviews. While the DTN Portal reports near-real-time performance metrics for your DTN Paid Content advertising program.
Together, these reporting platforms are unmatched in their ability to summarize data to tell the story of how your digital marketing is performing to to empower you to make easy iterative changes to make your campaigns run just like a song.